Our beloved continent has boundless, untapped potential, and because we’re so passionately African, it is our dream and our goal to maximize that potential, and to do it in a fair and ethical way.

At the Swaady Group, our mission is “To unlock Africa’s potential to produce beautiful, contemporary, ethically-sourced superior quality products that appeal to a local & international market, while achieving societal impact and promoting African history, art & culture.”

We would also like to encourage an appreciation of the ancient healing and wellness properties of African indigenous natural resources in our Akrafo brand.

The many indigenous ingredients in our gourmet products have ancient healing properties, remedies used by Africans for millennia. By introducing the global consumer to these health benefits, we can create a global demand, which will stimulate the local economy and benefit African farmers and workers.