WHO WE ARE
The SWAADY Group was launched in December 2012 by Swaady Martin as a way to reverse the African Commodity Trap by creating a Socially-responsible Group of Brands Processing locally African Raw Commodities into High-value Products Distributed Globally.
WHAT WE DO
We unlock Africa’s potential to produce beautiful, contemporary, ethically-sourced superior quality products that appeal to a local & international market, while achieving societal impact and promoting African history, art & culture.”
Our vision is to be the global reference in consumer products of exception & excellence, ethically “Made in Africa”