WHO WE ARE

The SWAADY Group was launched in December 2012 by Swaady Martin as a way to reverse the African Commodity Trap by creating a Socially-responsible Group of Brands Processing locally African Raw Commodities into High-value Products Distributed Globally.

WHAT WE DO

We unlock Africa’s potential to produce beautiful, contemporary, ethically-sourced superior quality products that appeal to a local & international market, while achieving societal impact and promoting African history, art & culture.”

OUR VISION

Our vision is to be the global reference in consumer products of exception & excellence, ethically “Made in Africa”

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OUR BRANDS

Exceptional Raw Material

World Class Packaging

Selective Distribution

Contemporary Aesthetic

Local Procurement

Women Support

African Culture Promotion

AFRICAN

WORLD CLASS

GLOBAL

INCLUSIVE

2015

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